Management & Governance
Global Cannabis Partnership operations are managed by Revolution Strategy, a full-service communications agency based in New Brunswick, Canada, one of the country’s leading jurisdictions in the growing cannabis industry.
The Partnership is governed by an Advisory Board composed of founding member organizations. Lara Wood, General Manager, Cannabis New Brunswick is Chair in 2018-19, and Jeff Ryan, Vice President, Government and Stakeholder Relations is Vice-Chair for this time period. Detailed terms of reference including the rounding out of this Advisory Board, are under development, to be approved by the Advisory Board and founding members in 2018.
Leading the work of the Partnership is CSR expert Kim Wilson and corporate social responsibility veterans Cynthia Goodwin and Rick Petersen.
Executive Director, Global Cannabis Partnership
Kim Wilson has spent the past 11 years at Atlantic Lottery Corporation as Manager of Corporate Social Responsibility. During her time at Atlantic Lottery, Kim led, developed, prepared and executed its CSR strategy, which included a focus on diversity and inclusion, health and wellness, volunteerism and responsible gambling. A seasoned media and public relations practitioner, Kim is a proactive and dynamic leader who gets things done.
Kim has extensive knowledge of the World Lottery Association’s Responsible Gaming Principles and Framework, and has participated in numerous national and international CSR bodies and community boards. She will expand and implement plans to grow the GCP to ensure its sustainability, and oversee the development and implementation of the Responsible Cannabis Framework. She will lead communications and engagement with the Advisory Board, Founding Members and Members; serve as spokesperson; manage budgeting and reporting; and work with the Partnership’s membership to achieve the ambitions of the GCP.
Kim has a certificate in Corporate Social Responsibility from the University of St. Michael’s College at the University of Toronto, and a Bachelor of Public Relations degree (with a French concentration) from Mount Saint Vincent University in Halifax. She is also a Director of the Multiple Sclerosis Society of Canada, and Chair of the Multiple Sclerosis Society’s Atlantic Division Council.
Communications Coordinator, Global Cannabis Partnership
Sara has worked in social media, PR and marketing roles at Brunswick News, NB Power and the Houston Methodist Hospital Foundation in Houston, Texas. Sara went to St. Thomas University and graduated with a BA with a major in Journalism and Communications. She was awarded the St. Thomas prize for Journalism and the TransCanada Community Leadership Award.
Sara will be assisting with the development and implementation of the Global Cannabis Partnership’s marketing and communications goals. She’ll be writing communications plans, promotional material and digital copy, as well as managing contracts and helping with membership coordination. An excellent communicator, Sara will be providing exceptional customer service to our members and partners and keeping our mandate moving forward.
Originally from Venezuela, Sara speaks both English and Spanish fluently, along with conversational French.
President & CSR Practice Lead, Revolution Strategy
Cynthia has 25 years’ experience as a leader of teams and a specialist in strategic communications and sustainability planning, stakeholder engagement, marketing, media relations, issues and crisis management, and message development.
Cynthia has led Atlantic Canadian communications agency Revolution Strategy as President since 2013, during a time of unprecedented change and growth for the agency’s family of companies, including Civilized, a premium brand in the cannabis lifestyle media space, and Talons of Venice, creator of Real Houses of…, as shown on W, Slice, and OWN Canada.
At Revolution, Cynthia’s clients include world-class companies and national associations, to small businesses and non-profit organizations. She has personally led award-winning work for clients in economic development, tourism, teen pregnancy prevention and health and well-being. Her team has won awards for clients in aquaculture, health care and advanced manufacturing.
More importantly, Cynthia and her team deliver against business results.
Before joining Revolution, Cynthia led marketing communications teams for post-secondary education institutions including the University of New Brunswick and Mount Allison University. She worked in a senior public affairs, CSR planning and government relations role at Irving Oil, home of Canada’s largest oil refinery, building stakeholder approval through values-based planning and communications.
Cynthia spent nearly 10 years leading the corporate communications and social responsibility function at the Atlantic Lottery Corporation, where she developed and delivered the first-ever Responsible Use strategy for Atlantic Lottery in the late 1990s, at a time when lotteries across Canada were under media and public scrutiny surrounding industry’s role dealing with problem gambling. She led the development of the social responsibility and PR strategies for North America’s first legal online lottery product, PlaySphere, which launched in 2004.
A founding member of the Canadian Partnership for Responsible Gambling, Cynthia is one of the CSR pioneers in the lottery world. She is a past Chair of the Interprovincial Lottery Corporation Communications Sub-Committee, and former member of the World Lottery Association (WLA) Corporate Social Responsibility Sub-Committee. Working with Rick Petersen and lottery leaders in Europe and the USA, Cynthia helped lead the development of industry standards for lottery corporations worldwide. This work included the organization of an international conference and workshop to develop standards, balancing community expectations with cultural and legislative differences around the world.
Today, Cynthia has honed her knowledge of the cannabis space, working closely with the founders of Civilized and having developed relationships with many in the cannabis industry. The parallels between gaming and cannabis have led Cynthia to again partner with Rick Petersen to bring decades of learning and a formula for best practices and success to bear, benefiting all stakeholders.
Senior CSR Counsel, Revolution Strategy & Founder, Blu Communications
Rick Petersen is a pioneer in values-based communications. For more than three decades he has worked with leading organizations in Canada, the US and internationally to help them overcome obstacles – real and perceived – and to capitalize on opportunities to achieve their business goals – all through values-based communications. He has researched, developed and implemented CSR programs for multiple enterprises in sectors as varied as lotteries, banking, energy, retail, agriculture and many others. He was the architect of the World Lottery Association’s Responsible Gaming Framework, now a standard in 70 countries around the world.
He was described in Marketing magazine as “one of the world’s leading experts in corporate responsibility” and in 2009, was ranked as one of “Quebec’s 10 Green Leaders” in the business journal, Les Affaires. He was the founder of the annual Tremblant Forum on Corporate Responsibility & Sustainability, one of Canada’s leading international conferences. Articles by Rick have appeared in Corporate Governance Quarterly, Marketing, and the book, Sustainable Development & Communications. His own book, Voices for Sustainability, was released in 2011. He is currently working on a new book, Responsible Cannabis, Oxymoron or Prediction? He is currently host and executive producer of the web TV series, Voices for Sustainability, which profiles the next generation of sustainable business leaders.
Prior to founding Blu Communications in 2011, Rick was Executive Vice-President, Corporate Citizenship for one of the world’s largest apparel companies, where he was responsible for global environmental performance, social compliance, NGO relations, engagement among 42,000 employees, community investment as well as all internal and corporate communications.
Rick was, for seven years, Partner at NATIONAL Public Relations – the fifth largest such firm in the world, and founded the pan-Canadian Corporate Responsibility communications unit, a practice that was ranked in the Top 10 in the World for communications firms by Corporate Responsibility Officer magazine. Rick and his team served clients in numerous industry sectors and regions and helped them successfully navigate both crises and opportunities.
Rick served on the Advisory Board for the Carbon Disclosure Project (the world’s largest network of institutional investors), the Advisory Board of the Network for Business Sustainability (Canada’s leading sustainable business think tank) and was the author of the Capital Markets and Sustainability report for the National Round Table on the Environment and the Economy. Rick is an active speaker across Canada and internationally at a wide range of conferences, including those on investor relations, green business, labour rights, ethical marketing, human resources and corporate positioning. He is a guest lecturer at several Canadian universities in both Masters level business and communications programs. Rick is also currently a mentor for the EcoFuel Accelerator program of Cycle Capital Management, supporting new ventures in the clean-tech sector.
Rick is also a serial entrepreneur, including co-founding Naked Sports Innovations, a Seattle-based manufacturer of the revolutionary Naked running brand, now sold to serious trail runners, triathletes and marathoners in over 70 countries globally.
Active in the community, Rick was recently appointed to the Board of Directors of the McGill University Health Centre Foundation, one of Canada’s leading charitable institutions. He has also been a member of the Board of Directors of the Fondation de Dr Julien, Oxfam Quebec, Public Relations Without Borders, Students in the Running, and the Ruiter Valley Land Trust.
Revolution’s Commitment to CSR
At Revolution, our CSR framework describes our commitment to: