Who We Are

We believe that an industry united is an industry that’s stronger.

With the cannabis movement gaining momentum worldwide, there’s an urgent need to work together to build a responsible cannabis industry. Not satisfied with simply complying with local regulations, best-practice companies are setting the bar high. And through rigorous management practices and accountability, they’re doing their part to ensure the industry is socially sustainable for generations to come.


That’s where the Global Cannabis Partnership comes in.

Established in 2018, the Global Cannabis Partnership (GCP) is an international initiative that focuses on the establishment of worldwide corporate social responsibility (CSR) standards related to the production, marketing/public education, sale, after-sales service and informed consumption of legal cannabis.

Today, we are raising the bar for higher standards and bringing all organizations within the cannabis ecosystem — from governments to growers — together under a single cause. 



Management + Governance

The Global Cannabis Partnership was founded by Revolution Strategy, a full-service communications agency in Canada, and is governed by a Board of Directors composed of Founding Member organizations. It incorporated as a non-for-profit in December 2018, and detailed By-laws will be approved by the Board and Founding Members in spring 2019.

  • Blaine Pearson, Business of Cannabis
  • Christine Rhodes, EY
  • Darren Henderson, PwC Canada
  • Jeffrey Reath, Cansortium Holdings
  • Karina Lahnakoski, Cannabis Compliance Inc.
  • Karine Cousineau, The Green Organic Dutchman
  • Lara Wood, Cannabis NB (Chair)
  • Mike Henry, High Park Company
  • Ranjeev Dhillon, McCarthy Tétrault LLP
  • Ruth Chun, Newstrike Brands
  • Terri Riedle, Civilized

Lead Team

The GCP team oversees the development and implementation of the Responsible Cannabis Framework and advances the collective social responsibility efforts of members with one unified voice.


  • Sheona Bio

    Sheona Hurd

    Executive Director, Global Cannabis Partnership

    Sheona brings extensive and relevant experience in helping to transform a highly regulated industry into one recognized for its social responsibility and acceptability through her leadership role as Executive Director with Ontario Lottery and Gaming Corporation (OLG).

    Sheona led the development and implementation of OLG’s Responsible Gaming program (certified Level 4 by the World Lottery Association) by engaging a diverse group of internal and external stakeholders, and by effectively positioning this initiative to promote responsible use. Sheona will support the Global Cannabis Partnership’s many members – spanning producers, retailers and suppliers in North and South America, Europe and the Middle East – in their efforts to build best environmental, social and governance practices. She will also act as the organization’s spokesperson.

  • rick

    Rick Petersen

    Senior CSR Counsel, Global Cannabis Partnership

    Rick Petersen is a pioneering sustainable business advisor who has helped many global brands and early stage companies “create value through values”. He was described in Marketing magazine as “one of the world’s leading experts in corporate responsibility” and was ranked as one of “Quebec’s 10 Green Leaders” in the business journal, Les Affaires. A sought-after speaker himself, he founded the annual Tremblant Forum on Corporate Responsibility & Sustainability, a leading international conference. His articles have appeared in Corporate Governance Quarterly, Marketing, and Sustainable Development & Communications. His own book, Voices for Sustainability, was released in 2011.

    He has researched, developed and implemented CSR programs for multiple enterprises in sectors as varied as lotteries, banking, energy, retail, agriculture and many others. He was the architect of the World Lottery Association’s Responsible Gaming Framework, now a standard in 70 countries around the world.



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