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Who We Are
We believe that an industry united is an industry that’s stronger.
With the cannabis movement gaining momentum worldwide, there’s an urgent need to work together to build a responsible cannabis industry. Not satisfied with simply complying with local regulations, best-practice companies are setting the bar high. And through rigorous management practices and accountability, they’re doing their part to ensure the industry is socially sustainable for generations to come.
That’s where the Global Cannabis Partnership comes in.
Established in 2018, the Global Cannabis Partnership (GCP) is an international initiative that focuses on the establishment of worldwide corporate social responsibility (CSR) standards related to the production, marketing/public education, sale, after-sales service and informed consumption of legal cannabis.
Today, we are raising the bar for higher standards and bringing all organizations within the cannabis ecosystem — from governments to growers — together under a single cause.
Management + Governance
The Global Cannabis Partnership was founded by Revolution Strategy, a full-service communications agency in Canada, and is governed by a Board of Directors composed of Founding Member organizations. It incorporated as a non-for-profit in December 2018, and detailed By-laws will be approved by the Board and Founding Members in spring 2019.
- Blaine Pearson, Business of Cannabis
- Christine Rhodes, EY
- Cynthia Goodwin, Revolution Strategy
- Darren Henderson, PwC Canada
- Jeffrey Reath, Cansortium Holdings
- Karina Lahnakoski, Cannabis Compliance Inc.
- Karine Cousineau, The Green Organic Dutchman
- Lara Wood, Cannabis NB (Chair)
- Mike Henry, High Park Company
- Geoff Flood, T4G
- Ranjeev Dhillon, McCarthy Tétrault LLP
- Ruth Chun, Newstrike Brands
- Terri Riedle, Civilized
- Zamina Walji, MedReleaf
Lead Team
Under the executive direction of CSR expert Kim Wilson, the GCP team oversees the development and implementation of the Responsible Cannabis Framework and advances the collective social responsibility efforts of members with one unified voice.
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Kim Wilson
Executive Director, Global Cannabis PartnershipKim brings her many years of social responsibility expertise, including participation in numerous and international CSR bodies and community boards, to her role as Executive Director. Prior to joining GCP, Kim spent 11 years at Atlantic Lottery Corporation (ALC) as Manager of Corporate Social Responsibility. During that time, Kim led, developed, prepared and executed ALC’s CSR strategy, which included a focus on diversity and inclusion, health and wellness, volunteerism and responsible gambling. A seasoned media and public relations practitioner, Kim is a proactive and dynamic leader who gets things done.
She holds a graduate certificate in Corporate Social Responsibility from the University of St. Michael’s College at the University of Toronto, and a Bachelor of Public Relations degree (with a French concentration) from Mount Saint Vincent University in Halifax. An active volunteer, Kim is a Director of the Multiple Sclerosis Society of Canada, and Chair of the Multiple Sclerosis Society’s Atlantic Division Council. -
Cynthia Goodwin
Founder & Senior AdvisorCynthia has 25 years’ experience as a leader of teams and a specialist in strategic communications planning, stakeholder engagement, social responsibility, media relations, issues and crisis management and message development.
During her nearly 10 years leading corporate communications and social responsibility at Atlantic Lottery Corporation, Cynthia developed and delivered the first-ever Responsible Use strategy for Atlantic Lottery in the late 1990s.
A founding member of the Canadian Partnership for Responsible Gambling, Cynthia is one of the CSR pioneers in the lottery world. She is a past Chair of the Interprovincial Lottery Corporation Communications Sub-Committee, and former member of the World Lottery Association (WLA) Corporate Social Responsibility Sub-Committee. Working with lottery leaders in Europe and the USA, Cynthia helped lead the development of industry standards for lottery corporations worldwide.
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Rick Petersen
Principal, Blu CommunicationsRick Petersen is a pioneering sustainable business advisor who has helped many global brands and early stage companies “create value through values”. He was described in Marketing magazine as “one of the world’s leading experts in corporate responsibility” and was ranked as one of “Quebec’s 10 Green Leaders” in the business journal, Les Affaires. A sought-after speaker himself, he founded the annual Tremblant Forum on Corporate Responsibility & Sustainability, a leading international conference. His articles have appeared in Corporate Governance Quarterly, Marketing, and Sustainable Development & Communications. His own book, Voices for Sustainability, was released in 2011.
He has researched, developed and implemented CSR programs for multiple enterprises in sectors as varied as lotteries, banking, energy, retail, agriculture and many others. He was the architect of the World Lottery Association’s Responsible Gaming Framework, now a standard in 70 countries around the world.