Raising the Bar
Canada will become the first G7 country to legalize and regulate adult-use recreational cannabis from production to consumption. Globally, there is a patchwork of legislation governing medical and emerging recreational use of cannabis, but nothing that encourages consistency and accountability across jurisdictions for a socially responsible recreational cannabis industry.
Fortunately, the experiences of other highly regulated consumer-goods industries can serve as a starting point. The alcohol, tobacco and gambling industries, for example, have identified the need to eliminate or at least better manage the negative social impacts of their products. All three have some form of collective “responsible use” standards or guidelines and/or individual corporate social responsibility policies and programs.
Good. And better.
Not satisfied with simply complying with local regulations, best practice companies are setting the bar high and, through rigorous management practices and accountability, making a real difference.
Established in 2018, the Global Cannabis Partnership aims to develop a similar model for the cannabis sector. We are creating an international initiative that focuses on the establishment of worldwide corporate social responsibility standards related to the production, marketing/public education, sale, after-sales service and informed consumption of legal adult-use recreational cannabis.
Responsible Cannabis Framework
One of the first activities of the Global Cannabis Partnership will be the development of a Responsible Cannabis Framework that includes:
- Common principles related to:
- Promotion of only legal and responsible use
- Public education, to help consumers make informed decisions
- Collaboration, to share information and research
- Marketing and advertising
- Stakeholder engagement
- Guidelines and metrics for key areas, such as age, safety, advertising, production, health/treatment, employee and consumer education, distribution, retail, traceability, ethics, economic contribution, environment and continuous improvement
- Accreditation levels, from minimum commitment to independent third-party monitoring and reporting
- Individual and aggregated industry reporting